论文部分内容阅读
2015年即将接近尾声,在“新常态”的磨练下,家电市场似乎适应了这种“裸政策”时代的新状态,或深挖用户、或加快转型、或跨界融合、或开拓创新等,一系列的变革转型让中国家电企业在逆境中变得更加强大,更具活力。彩电:低位徘徊,差异化竞争求突破。2015年的彩电市场不容乐观,据中怡康推总数据显示,2015年前三季度彩电市场零售量3,477万台、零售额1,191亿元,同比增长分别为3.3%和1.6%。从2015年1~9月的销售走
As 2015 is drawing to a close and the “new normal” is being polished, the home appliance market seems to adapt to this new state of the “naked policy” era, or to dig users, or to speed up transformation or cross-border integration. Or pioneering and innovative, etc., a series of changes and transformations have made Chinese home appliance companies more powerful and more dynamic in adversity. Color TV: Low position, differentiate and compete for breakthroughs. The color TV market in 2015 is not optimistic. According to China Unicom’s total data, the retail sales volume of the color TV market in the first three quarters of 2015 was 34.77 million units and retail sales amounted to RMB 119.1 billion, with year-on-year growth of 3.3% and 1.6% respectively. Take sales from January to September 2015