版式作为一张报纸的外包装,它的更动对读者肯定会产生影响、这就是版式的效应问题。作为一种效应现象,它不仅仅只有正效应,也会产生负效应。90年代中期,个别党报通过版式的手段,取得了显著的成效。像新华日报曾以大标题、大图片的版式形态、产生了很大的冲击力,引起了同行和读者的广泛关注。有些报纸加上封面,一下子成了报摊上的抢手货。从吸引“眼球”的角度看,这些做法 Layout as a newspaper packaging, it is certainly more readers will have an impact, this is the issue of layout effects. As an effect, it has not only positive effects but also negative effects. In the mid-1990s, individual party newspapers achieved remarkable results through the means of layout. As Xinhua Daily had a title, a large format picture layout, had a great impact, aroused widespread concern colleagues and readers. Some newspapers with the cover, all of a sudden became the hot news on the goods. From the perspective of attracting “eyeballs”, these practices