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随着互联网和大数据对旅游业的影响日益增强,对导游的职业生存发展也产生了巨大影响。本文立足于对“互联网+旅游”时代背景展开研究,运用问卷调查法,通过分析在这样的时代背景下导游职业自由化的发展现状,得出目前导游职业自由化发展不容乐观的结论,为此我们从4个方面对导游职业自由化的发展前景进行了预测和展望,最后提出了3个可行性建议。
With the growing influence of the Internet and big data on the tourism industry, it has also had a huge impact on the survival and development of tour guides. Based on the research on the age background of “Internet + Travel”, this paper uses the questionnaire method to analyze the development status of tour guides’ career liberalization in this era, and draws the conclusion that the current tour guides career liberalization is not optimistic. To this end, we forecast and prospect the development prospect of tour guides’ career liberalization from four aspects, and finally put forward three feasible suggestions.