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原创即创意,是广告存在的核心价值。现今的广告界严重缺乏创意,多的却是抄袭与模仿,广告人该如何实现广告本身的价值？创作出既有实效、能够对商品起到促销作用的,又兼顾艺术性和欣赏性、可以参与各种奖项评测的,还要对得起观众、引起老百姓广泛赞同的“好”广告？本专题将为您揭示其中的关键点,可谓字字珠玑,或许会给您一些昭示与启发。所谓仁者见仁,智者见智,如果您有什么不同的想法,也请不吝赐予,同广告人互勉。
Original or creative, is the core value of advertising. Today's advertising industry a serious lack of creativity, but more plagiarism and imitation, advertising how to achieve the value of advertising itself? Creating “good” ads that are both effective and can play a promotional role for merchandise while taking into account the artistic and appreciative nature, being able to participate in all kinds of awards evaluation, but also worthy of the audience and arousing widespread public support? This topic will reveal one of the key points for you, it can be described as absurd, may give you some enlightenment and inspiration. The so-called benevolent benevolence, the wise see the wisdom, if you have any different ideas, please let us know, with advertisers mutual encouragement.