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乳多宝成功要素真正的符号化识别辅助卖点的标章化处理白金”替代“黄金”概念,拉升品牌价值产品名称与企业品牌名称相同,运用品牌美化概念品牌名称文字处理东西元素合壁涵盖消费情境的符号化主形象处理中美合作·哈尔滨乳多宝乳业公司是哈埠—家以婴幼儿奶粉生产销售为主的乳品机构,其产品定位中高端并远销南方八省的二、三级市场,但销售境况并不乐观。2004年末,乳多宝乳业领导慕名找到宋杨传播机构,委托我们对乳多宝品牌进行再规划,并负责创意设计乳多宝全线20余个品种产品的系列包装。
Milk Duobo elements of success A true symbolic identification Auxiliary selling point of the seal Platinum “alternative” gold "concept, pulled up brand value Product name and corporate brand name the same, the use of brand landscaping concept Brand name word processing Elements of the wall cover Consumption of the situation of the symbol of the main image of handling Sino-US cooperation Harbin milk more milk company is Harbin-home to infant milk powder production and sales-oriented dairy products, its product positioning in the high-end and exported to the southern eight provinces of two or three Level market, but the sales situation is not optimistic.In late 2004, milk Duobaogu leading to find Song Yang dissemination agencies, commissioned by our milk brand re-planning, and is responsible for creative design milk Duo Bao across more than 20 varieties of products Series packaging.