本刊今年第二期编辑部文章提出:“中国有自己的历史文化传统和具体国情。现代公关理论在中国必须、也必然会经历一个逐步‘中国化’的过程。”“所谓创新,即是要结合中国的实际,对外国人的成果进行创造性的改造和运用,并创造出我们自己的公关理论体系。” 现在,国内公关界对于创建有中国特色的公共关系学科和公共关系事业已逐步形成共识,理论上的探讨和实践中的探索也有了不小的进步。这对公共关系事业在中国的发展无疑具 The second issue of the editorial department of this issue puts forward: “China has its own historical and cultural traditions and specific national conditions .Public PR theory in China must and will experience a gradual process of” localization. “” The so-called innovation , That is, to combine the reality of China with the creative transformation and utilization of the achievements of foreigners and to create our own system of theoretical public relations. "Now, the domestic public relations community is very much in the business of creating public relations disciplines and public relations with Chinese characteristics The cause has gradually formed a consensus, and theoretical exploration and exploration in practice have made notable progress. This undoubtedly has a bearing on the development of public relations in China