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电视的理论节目,要把巩固马克思主义在意识形态领域的指导地位作为自己义不容辞的职责;电视的新闻节目,要把报道中国特色社会主义的成功实践作为自己时刻关注的任务;电视的文艺节目,要把弘扬以爱国主义为核心的民族精神和以改革创新为核心的时代精神作为自己永不偏离的主题。在网络时代,在视网共建信息自由市场的信息环境下,电视媒介不仅应当强化新闻立台的理念,更要丰富和发展这一理念,使其符合时代发展的要求。电视新闻应从过去注重新闻的量与时效性转移到注重新闻的质与深刻性、系统性上来,也就是说信息处理与加工能力建设成为了立台之本。电视媒介不仅仅依靠采集新闻信息获得影响,更依托于思想、观点和视角来建立优势地位,电视媒介需要通过自身的智慧和创意为受众提供思想支撑、提供决策指南,成为受众接收和接受舆论的信息顾问。
As a theoretical program of television, it is imperative to regard consolidating the guiding position of Marxism in the field of ideology as its undeniable responsibility. The television news programs should regard the successful practice of reporting socialism with Chinese characteristics as the task of their own interest at all times. The television programs of literature and art, We must take the promotion of the national spirit with the core of patriotism as the core and the spirit of the times with the core of reform and innovation as its own theme. In the Internet era, under the information environment of establishing a free market for information networks, the television media should not only strengthen the concept of establishing news stations, but also enrich and develop this concept to meet the requirements of the development of the times. Television news should shift from paying attention to the quantity and timeliness of news in the past to focusing on the quality and profoundness of the news. Systematically, that is to say, the building of information processing and processing capabilities has become the foundation of the stage. Television media not only relies on the acquisition of news and information, but also relies on ideas, opinions and perspectives to establish its dominant position. The television media needs to provide ideological support to its audiences through its own wisdom and creativity, provide decision-making guides and become accepted and accepted by the audience Information consultant.