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关于家电业,完全可以出一本书,但那是一个非常浩大的工程,本人能力有限,只好管中窥豹,取其沧海一粟。围绕着中国家电业的市场化程度高低问题,业界争议颇大。流传颇广的一种说法是中国家电业较早进入市场竞争阶段,因而是目前国内市场化程度最高或至少是最高的行业之一。另一种说法则是中国家电业还很稚嫩,频频作秀与此起彼伏的价格战并不能掩盖企业缺乏核心技术、生存发展能力脆弱等问题,今后几年将面临严峻挑战。这十个关键词实在是说了皮毛,请各位看官不要见笑,更不要对号入座。不才觉得只有正视问题,才能获得前行的动力。即使是一家之言,也有参考的价值。
On the home appliance industry, can be a book, but it is a very large project, I have limited capacity, but tube in the peep, whichever is the drop in the ocean. Around the level of China’s home appliance industry, the degree of market-oriented, considerable controversy in the industry. A widely held argument is that China’s home appliance industry earlier entered the stage of market competition, which is currently the highest degree of market-oriented or at least the highest one of the industries. Another argument is that China’s household electrical appliance industry is still immature, frequently show off one after another with the price war can not cover the lack of core technology, survival and development capacity of the fragile and other issues, the next few years will face severe challenges. The ten key words really mean fur, please Tell me not to laugh, not even condemnation. Do not feel that only face the problem, can get the motivation. Even a family of words, but also a reference value.