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1992年,赵小进放弃了浙江大学教师职位,在杭州开起了花店。到1996年,花店从湖滨路开到中山路、解放路,“一年开一家分店”。此时赵小进的鲜花已经可以送达全国几十个大中城市,可他并不满足。当时,互联网刚刚起步,他便开始大规模地“开疆辟土”建立自己的配送网络。先后与全国580个城市的花店签订了合作协议。与此同时,他向国际花商联递交了入会申请,并在2001年底通过了严格的资质审查,成为遍布全球180个国家55000多个城市鲜花速递网络的一员。赵小进坦言,异地送花利润并不高,他看重的是这个渠道,以及里面蕴含的业务前景。在赵小进看来,薄利的鲜花店要用最少的钱准确提高业务量。十几年来,他把可能大量用到鲜花的机构单位分成十几大类,逐一“攻破”。“比如看见世贸中心,大概一年要用5万元的鲜花,我就
In 1992, Zhao Xiaoguang gave up the post of teacher at Zhejiang University, opening a flower shop in Hangzhou. By 1996, the flower shop opened from Hubin Road to Zhongshan Road, Jiefang Road, and opened a branch in a year. At this time Zhao Jin into the flowers have been able to reach dozens of large and medium cities in the country, but he is not satisfied. At that time, the Internet had just started and he started to build his own distribution network on a large scale. Has 580 cities and the country’s flower shop signed a cooperation agreement. In the meantime, he submitted his application for membership to FIAM and passed a strict qualification examination at the end of 2001, becoming a member of the Flower Delivery Network in more than 55,000 cities in 180 countries. Zhao Jin admitted frankly, delivery of flowers profit is not high, he valued this channel, as well as the business prospects contained therein. Appears in Zhao Jin, Boli’s flower shop to use the minimum amount of money to accurately improve the business. For more than a decade, he divided the institutional units that may spend a large amount of flowers into more than a dozen categories, one by one. ”For example, see the World Trade Center, about 50,000 yuan a year to spend the flowers, I will