广告喜欢用“情”来打动消费者,正大集团广告宣传的主题歌是“爱的奉献”,它就宣扬博爱呼唤爱的回归,这在当今人情日趋淡漠的世界中,就有一股感人的力量。广告里流露的人类情感最多的是爱情。瑞士名表“铁达时”在香港制作了一系列名为“浪漫情感铁达 Advertising likes to use emotions to impress consumers. The theme song advertised by Chia Tai Group is “Love Devotion”. It promotes the return of Love to love, which has a touching force in today’s increasingly indifferent world. . It is love that reveals most human emotions in advertisements. The Swiss watch “Tie Tat” produced a series of titles in Hong Kong called “Romantic Emotions”