我们所处的时代是一个大众传播的时代,网络媒介的出现克服了传统电视传播的单向性和静态性,使人际传播开始渗透到大众传播的方方面面。如今,电视仍处在大众传媒中的主导地位,但在多种电视节目形态中,信息的垄断、传播形式的一成不变,都需在电视传播中补充人际传播的新因素,并且实现信息传播相对的公平、公正、公开。于是,在电视媒体中注入人际传播因素就成为一种趋势。 The era in which we live is an era of mass communication. The advent of online media has overcome the one-way and static nature of traditional television communications and has allowed interpersonal communication to permeate all aspects of mass media. Nowadays, television is still in the dominance of the mass media. However, in many TV programs, the monopoly of information and the unvarying form of communication all need to supplement the new factor of interpersonal communication in television broadcasting and achieve relative communication Fair and open. Thus, the injection of interpersonal communication in the television media has become a trend.