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由国家统计局城市社会经济调查总队,农村社会经济调查总队和中央电视台经济部共同组织的家电“三大件”(电视机、电冰箱和洗衣机)消费现状及市场需求大型调查活动,近期圆满结束。调查结果如下:电视机:载至94年6月,每百户居民家庭拥有电视机,城市为112.9台,农村为89.2台。未来三年内有17.1%城市家庭、20.4%的农村家庭有购买电视机意向。在有购买意向居民户中,有59.7%的城市家庭、23.4%的农村家庭准备购买21英寸以上的大屏幕彩电,熊猫、金星、长虹等10种品牌被消费者推荐为社会知名度、市场占有率双
A survey conducted by the National Bureau of Statistics’s Urban Socio-economic Survey Corps, the Rural Social Economic Survey Corps, and the Ministry of Economic Affairs of the Central Television Department on the current situation and market demand for household appliances, “three big parts” (televisions, refrigerators, and washing machines). Finished perfectly. The survey results are as follows: TV: From June 1994, every 100 households had television sets, the number was 112.9 in cities, and 89.2 in rural areas. In the next three years, 17.1% of urban households and 20.4% of rural households have the intention of buying TV. Among the households who have intention to purchase, 59.7% of urban households and 23.4% of rural households are prepared to purchase large-screen TVs with a size of 21 inches or more. Panda, Venus, Changhong and other 10 brands are recommended by consumers as social awareness and market share. double