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近年来,随着移动互联的飞速发展,传统媒体遇到了全新的挑战,如何让传统媒体在这一大背景下通过不断尝试网络、移动媒体找到新的价值定位,如何借力移动互联带来的机遇增加受众有效地触达率,如何帮助客户最大限度地运用媒体凸显发布效力,从而实现传统媒体平台快速升级,已成为户外媒体公司所要解决的重要课题。O2O接入口的改良智能手机的应用和城市无线网络的普及,改变了传统户外广告的使用习惯,三屏合一日逐渐成为户外广告发展的趋势,通过广告屏和智能手机的结合,实现蓝牙下载,QR码下载,视觉识别系统的
In recent years, with the rapid development of the mobile Internet, the traditional media has faced new challenges. How to make the traditional media find new value orientation and how to leveraging the mobile Internet in this great context by constantly trying the network, Opportunities to increase the effective touch of the audience, how to help customers maximize the use of the media to highlight the effectiveness of the release, in order to achieve rapid upgrade of traditional media platforms, outdoor media companies have become an important issue to be addressed. O2O access port to improve the application of smart phones and the popularity of urban wireless networks, changing the traditional outdoor advertising habits, three-screen day by day become the trend of outdoor advertising, through the combination of advertising screens and smart phones, Bluetooth download , QR code download, visual recognition system