随着注意力经济时代的来临,品名在杂志的注意力竞逐中理应充当视觉的导航者、信息的传播者和审美情感的释放者,而品名的视觉整合是成就有效传播之关键。本文从品名识别、信息释放以及视觉扩张三方面来阐述品名视觉整合的必要性与实施性。 With the advent of the era of attention economy, product names should act as visual navigators, disseminators of information and release of aesthetic emotions in the magazine’s attention competition. The visual integration of product names is the key to the effective dissemination of achievements. This article elaborates the necessity and implementation of visual integration of product name from three aspects: product name identification, information release and visual expansion.