从传播过程角度看受者的传播主体地位

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一个完整的传播过程程包括传者、受者、讯息、媒介、反馈等要素,大众在强调传者的主体作用的同时,往往也不能忽视受者在传播活动中的主体地位。 A complete process of communication includes elements such as transmission, reception, information, media and feedback. The public can not ignore the dominant position of the recipient in the communication while emphasizing the main function of the transmission.
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