以互联网和手机为代表的新兴媒体迅猛发展,信息传输技术革命已经深刻地影响和改变了人们的思维、工作、行为方式。现在人们往往根据不同兴趣和不同专业而分化为若干“分众”群体,要想适应这个社会的需要,更好地为诸多“分众”群体服务,媒体走分众专业化的道路是明智的选择。 Emerging media, represented by the Internet and mobile phones, are rapidly developing. The technological revolution in information transmission has profoundly influenced and changed people’s thinking, work and behavior. Nowadays people tend to differentiate into a number of “subordinate” groups according to different interests and different specialties. To meet the needs of this society and better serve many “sub-publicity” groups, it is wise for the media to follow the specialization of sub-industries s Choice.