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经济学家普遍认为农村市场有潜力,许多企业家也看好了农村市场,然而一旦真正涉足于农村市场的时候,又有相当多的企业家感到市场难做。真的难做吗?年销售额数十亿元的红桃 K集团公司、总销售额中有70%的份额在农村市场,他们用数年的营销实践证明:只要有适应农村特点的营销策略,并能坚持实施,适时调整.做好农村市场并不难。一.研究市场推出农村消费者渴求的产品红桃 K 集团在推出生血剂产品前,进行了认真细致的市场调研,结果表明:生血剂是农村消费者渴求的产品。其一,农村贫血群体大。我国妇女
Economists generally believe that there is potential in the rural market and many entrepreneurs are also optimistic about the rural market. However, once they are really involved in the rural market, quite a few entrepreneurs feel that the market is difficult to do. Is it really hard to do? With the annual sales of billions of dollars in Hong Kong K Group, 70% of the total sales are in the rural market, and they have used years of marketing practice to prove that: as long as there are marketing strategies to adapt to the characteristics of rural areas , And can adhere to implementation, timely adjustments. Doing a good job in the rural market is not difficult. I. Research market launch of products demanded by rural consumers Hongtao K Group has conducted careful and detailed market research before the introduction of blood-producing agents. The results show that blood-producing agents are products that rural consumers are eager for. First, the rural anemia population is large. Chinese women