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名人代言广告一直是广告宣传活动中的一种重要形式,随着时代不断发展,名人与广告之间的关系也在发生着不断地变化,而自媒体的发展除了对传统媒体形成挑战之外,由自媒体发展所带来的社会舆论倾向、大众审美以及评判标准的改变也对名人代言广告的形式及内容产生了影响,如何更有针对性的总结不同类型名人所具有的特点以及如何与商品产生更紧密的联系来增强广告的宣传效果是一个值得关注的问题。
Celebrity endorsements advertising has always been an important form of advertising activities, with the continuous development of the times, the celebrity and the relationship between advertising is also undergoing continuous changes, and since the development of media in addition to the challenges of traditional media, The tendency of public opinion, the aesthetic appreciation of the public and the change of the criteria of judgment brought by the self-media development also influence the form and content of celebrity endorsement advertisements. How to more specifically summarize the characteristics of different types of celebrities and how they relate to the products Producing a closer connection to enhance the effectiveness of advertising is a concern.