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随着商品经济的飞速发展,商品广告已进入千家万户,“抬头见广告,闭眼听广告”,广告已成为人们经济生活中不可缺少的宠儿。然而出现在报刊、银屏、标牌、广播上的商品广告,大都只字不提商品价格,好像被宣传推出的商品都属免费赠送,或者是厂商视用户为无需问价的百万富翁。每看完一则广告如鲠在喉,就是难与同类商品比质比价。
With the rapid development of the commodity economy, commodity advertisements have entered millions of households, “seeing the advertisements and closing their eyes to the advertisements”. Advertisement has become an indispensable darling of people’s economic life. However, most of the product advertisements appearing in newspapers, magazines, signage, and radio don’t mention the price of goods. It seems that the products that are promoted and launched are free gifts, or the manufacturers regard the user as a millionaire without asking price. After reading an advertisement, it is difficult to compare it with similar products.