友人问:你知道去年网上最“臭”的词是什么吗?随即自行作答曰:是“策划”。时下,对策划、策划人、策划业大有一种“老鼠过街,人人喊打”的味道。于是,许多策划人迅速把策划的辫子盘了起来,做起“企业顾问”和“产品营销”来了。 Friends asked: Do you know last year, the Internet is the most “smelly” what is the word? Then answer their own words: “planning.” Now, the planning, planning, planning industry there is a “mouse across the street, everyone cried,” the taste. As a result, many planners promptly planed the braids of their plans and started “business consultants” and “product marketing.”