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国务院发展研究中心市场经济研究所副所长、经济学博士陈淮近日指出,中国家电企业正面临“做品牌”还是“做工厂”的战略再选择。回顾2001年中家电业的一个非常明显的特点是,各企业都在力图重塑自己的发展战略。一方面,探索核心竞争力问题、打造世界级品牌问题的研讨会层出不穷;另一方面,关于发展“中国制造”、让中国成为世界制造业中心的声音也相当引人注目。
Dr. Chen Huai, deputy director of the Institute of Market Economics at the Development Research Center of the State Council and a doctor of economics, pointed out that Chinese household electrical appliance companies are facing the strategic choice of “being a brand” or “making a factory”. Recalling a very distinctive feature of China’s home appliance industry in 2001, all companies are trying to reshape their development strategies. On the one hand, symposiums on exploring core competitiveness issues and creating world-class branding emerge in an endless stream; on the other hand, the voice on developing “Made in China” and making China a manufacturing center in the world is also quite noticeable.