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4月27日,“崛起的中国品牌”研讨会在京召开,拉开了“崛起的中国品牌”系列活动的序幕。这次活动由国家经贸委、人民日报社、国家工商局、中央电视台、中国质量管理协会等政府部门、社团和新闻单位联合主办。还有包括中国质量万里行杂志社在内的一批新闻单位和企业积极参与协办。这说明,发展中国的品牌事业已受到社会各界越来越广泛的关注。中国加入世贸组织以后,使我们的企业既面临走向世界的机遇,也将面对国际知名品牌咄咄逼人的挑战。无论是冲出国门,还是应战于国内,都需要有一大批我们自己的知名品牌。我们已经形成了一批有竞争力的民族品牌,但是,总体上说,与发达国家比,我们的品牌建设还是存在着很大的差距的,我们还没有一个享誉全球的知名品牌。在这种情况下,开展“崛起的中国品牌”系列活动,适应了“入世”的需要,是国民经济发展的需要,是企业健康发展的需要。
On April 27, the seminar on “Rising Chinese Brands” was held in Beijing, opening the curtain of the “Rising Chinese Brands” campaign. The event was jointly organized by State Economic and Trade Commission, People's Daily, State Administration for Industry and Commerce, CCTV, China Quality Management Association and other government departments, associations and news organizations. A number of news organizations and enterprises, including the China Quality Wanli magazine, have also actively participated in the co-operation. This shows that developing the brand business in China has drawn more and more widespread attention from all sectors of society. After China's accession to the WTO, our enterprises are faced with the opportunity to go to the world and will face the aggressive challenges of well-known international brands. Whether it is out of the country, or fight in the country, we need a large number of our own well-known brands. We have formed a number of competitive national brands. However, on the whole, compared with developed countries, there is still a big gap between our brand building and we do not yet have a world famous brand. Under such circumstances, carrying out the “Rising Chinese Brands” series of activities to meet the needs of “WTO entry” is the need of the development of the national economy and the need of the healthy development of enterprises.