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精细化营销相对粗放式营销最重要的区别在于流程化作业,在流程化过程中精于策略,关注细节。要做到这一点,必须在导八营销过程科学管理的同时,加强对环节和细节的观察、研究,不断改进,经受实践的检验,然后形成思考、分析、检核、决策的工具。本文的“铁桶填装”分析表,算是一种简单的工具。我们正在大力开发更深入,更具操作性的精细化营销工具,也希望有更多的营销人士发表意见、提供建议并加入到这项研究中来。
The most important difference between the meticulous marketing and the extensive marketing lies in the fact that the process of operation, in the process of the process of strategy, attention to detail. In order to do this, we must strengthen the scientific management of the marketing process and at the same time strengthen the observation and study of links and details, continuous improvement and the test of practice, and then form a tool for thinking, analyzing, checking and making decisions. This article “metal drum filled ” analysis table, be regarded as a simple tool. We are vigorously developing more in-depth and more sophisticated marketing tools, but also hope that more marketers to express their opinions, provide advice and to join the study.