市场经济发展到今天,早已经进入买方市场时代。经济领域的多元化形态反映在媒体领域即表现为媒体样式的多元化。报纸、杂志、电视广播、户外、网络等等都可能成为商家宣传的平台。单从电视媒体来说,央视以及各省级、地方电视台也异彩纷呈。可以想象,在这个时代里的媒体竞争是何 Market economy to today, already entered the buyer’s market era. The diversification of the economy is reflected in the field of media as the diversification of media styles. Newspapers, magazines, TVB, outdoor, internet, etc. may all become platforms for business promotion. From the television media alone, CCTV and provincial and local television stations are also colorful. It is conceivable that the media competition in this era is what