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本文以平面广告设计工作室为研究平台,从教学模式、生源培养、课程改革、师资建设、实训机制等方面,探讨平面广告设计实践教学机制的创新。分析在实训教学过程中传统教学模式的不足,提出以现实或仿真项目引导实践教学,适时建立和行业之间联系的工学结合的人才培养模式,以提高学生的应用技能性的培养,顺应行业发展的需求。
In this paper, print advertising design studio as a research platform, from the teaching model, student training, curriculum reform, teacher construction, training mechanism, to explore the print ads design practice teaching mechanism innovation. This paper analyzes the shortcomings of the traditional teaching mode in the process of practical training and puts forward the practice-teaching mode that guides the practical teaching with realistic or simulated projects and establishes a combination of work-study mode with the industry in a timely manner so as to enhance students’ training of applied skills and conform to the industry Development needs.