互联网作为一个新兴媒体已经越来越多地介入了各行各业和人们的日常生活。互联网的触角向已经有100多年历史的电影行业不断试探和摸索.伴随着电影数字化的发展,互联网首先参与进了电影的制作领域。此后,伴随着互联网的硬件建设和宽带的发展,它不再仅仅满足在电影的制作过程中扮演一个先进的传输工具的角色.而是将它的触角越来越多地伸向了传统的电影营销领域 As an emerging media, the Internet has increasingly been involved in the daily life of all walks of life and people. The tentacles of the Internet continue to explore and explore the film industry, which has been in existence for more than 100 years. With the development of digital film, the Internet first participated in the field of film production. Since then, with the hardware and broadband development of the Internet, it has ceased to serve merely as an advanced transmission tool in the production of films, but has increasingly extended its tentacles to traditional films Marketing area