企业资源的差异导致战略的差异,并进而决定着企业的竞争能力。如果能以“异质性”资源为基础,实施竞争对手难以复制或模仿成本很高的价值创造战略,企业就具有了持续竞争优势。一、基于资源观的企业竞争优势模型基于资源的企业观认为,企业之所以存在是因为在不完全竞争市场条件下的要素(资源)所有者可以通过加入企业 Differences in corporate resources lead to strategic differences, which in turn determine the competitiveness of enterprises. If you can use “heterogeneity” resources as a basis to implement a value creation strategy that rivals can not replicate or mimic high costs, businesses have a sustainable competitive advantage. First, the resource-based model of enterprise competitive advantage Resource-based enterprise view that the existence of enterprises because of the imperfect competitive market conditions (resource) owners can join the business