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机械工业部决定从现在起用5年时间在全系统各企业中开展企业形象塑造的系列活动,这是一件非常有意义的事情。我结合近几年来上海仪电控股(集团)公司的实践,对塑造企业形象的具体实践略陈管见。把职业道德建设作为突破口,是塑造企业形象的一条基本途径。从1991年到1994年,我们开展的各个主题活动,实质上都是以职业道德建设为突破口的。我们认为,职工道德建设是塑造企业形象的一项最重要的基础工作。可以说它是企业形象塑造的若干要素中最基本的要素,因为它涉及或
The Ministry of Machinery Industry decided to carry out a series of corporate image-building activities for five years from now on among all companies in the system. This is a very significant event. I combined the practices of the Shanghai Yidian Holdings (Group) Company in recent years and expressed my opinion on the concrete practice of shaping corporate image. Taking the construction of professional ethics as a breakthrough is a basic way of shaping the corporate image. From 1991 to 1994, all the thematic activities that we carried out were essentially breakthroughs in the construction of professional ethics. We believe that the moral construction of employees is one of the most important basic tasks for shaping corporate image. It can be said that it is the most basic element of several elements of the corporate image, because it involves or