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双十一期间,围绕商标争夺、京东与阿里、阿里上市之后的变局、全新的交易额数据等话题,无论是网络媒体还是传统媒体,都不吝资源大肆报道。“双十一”已经远远超出创意人对其最初的营销设计,而成为一场市场狂欢,甚至媒体现象。当媒体从议程设置者,变为热点跟随者,亲手将“媒体”的桂冠传递给了阿里这样的互联网企业,所谓的媒体本源价值已几近丧失殆尽,这似乎正在引发另一个层面的媒体变革。
During the period of Double 11, topics such as the battle over trademarks, the changes after the listing of Jingdong and Ali and Alibaba, the new transaction volume data, and other topics, both online and traditional media, are all resource-intensive. “Double 11 ” has gone far beyond the creative design of its original marketing, and become a market carnival, and even the media phenomenon. When the media from the agenda setter into a hot follower, personally handed over the title of “Media ” to such Internet companies as Ali, the so-called media source value has almost been lost, which seems to be triggering another level The media revolution.