上世纪九十年代交通广播诞生,经过二十多年的发展已经取得了不错的成效。当前随着人们生活水平的提高,私家车的数量不断增加,使我国的交通事业得到了长远的发展。这为交通广播的发展带来了新的挑战和机遇。本文笔者将分析当前交通广播品牌化存在的问题及应对的建议和对策。 The birth of traffic radio in the nineties of the last century has achieved good results after more than two decades of development. At present, with the improvement of people’s living standards, the number of private cars is constantly increasing, which has brought long-term development to our transport industry. This has brought new challenges and opportunities for the development of traffic broadcasting. The author of this article will analyze the current problems of traffic radio branding and countermeasures and countermeasures.