“在市场理性回归和茶产业运行成本不断上涨双向挤压下,现行的茶产业运行模式难以为继,大众茶的价格也难以做到大众化的价格。”世纪开始,中国茶业一路高歌猛进、快速发展,数据显示,中国茶业的复合增长率达20%。具体表现在中国茶园面积的年增幅都在100万亩以上,产业总规模进入千亿元时代。同时,中国茶叶消费节节攀升,年人均饮茶量进入千克时代。新 “The rational return of the market and the rising cost of tea industry running two-way squeeze, the current mode of operation of the tea industry unsustainable, the price of public tea is also difficult to achieve the popular price. ” The beginning of the century, the Chinese tea industry triumph , Rapid development, the data show that China’s tea industry compound growth rate of 20%. Specific performance in the annual increase of tea plantation area in China are more than 100 acres, the total size of the industry into the hundreds of billions of yuan era. In the meantime, the consumption of tea in China has been rising steadily, and the per capita amount of tea has entered the age of kilograms. new