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随着社会的发展和网络技术的广泛运用,多种媒介融合成为一种趋势。在这种媒介融合的背景下,传统出版业需要在众多媒介的发展中突出重围,培育自身的竞争优势。这就需要做到,通过横向联合丰富产业链条,通过重组并购实现规模经营,通过内容分化吸引核心受众,通过电子商务满足新的需求,通过多种措施并举,努力培育传统出版业在媒介融合时代的竞争优势。
With the development of society and the extensive use of network technology, multi-media convergence becomes a trend. In the context of such media convergence, the traditional publishing industry needs to highlight the siege of many media and foster its own competitive advantages. This needs to be done by enriching the industrial chain through horizontal joint ventures, realizing scale management through restructuring mergers and acquisitions, attracting key audiences through content differentiation, satisfying new needs through e-commerce, and combining various measures to foster the traditional publishing industry in the age of media convergence Competitive advantage.