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文章重点探讨卡通文化的流动与发展问题,分析了卡通文化于当代社会环境变革中所发生的一系列变化,认为:(1)卡通文化的发展是社会环境变革的时代产物。(2)卡通文化流动的基础在于其蕴涵的传播功能。(3)卡通文化在对大众娱乐全面渗透的过程中,涵盖了与之有关的各种知识产权,以及更广泛的商品生产、服务和流通。因此卡通文化发展的关键在于其观念品格的建立,将娱乐文化向观念文化进行最佳转化。
The article focuses on the issue of the flow and development of the cartoon culture. It analyzes a series of changes that the cartoon culture has taken place in the contemporary social environment reform. It holds that: (1) The development of the cartoon culture is the product of the times of social environment change. (2) The basis of cartoon culture flow lies in its implication of communication function. (3) The comprehensive penetration of popular culture in the cartoon culture covers all kinds of intellectual property related thereto, as well as the wider production, service and distribution of commodities. Therefore, the key to the development of cartoon culture lies in the establishment of its concept and character, and the best conversion of entertainment culture to concept culture.