企业的市场营销活动是在特定的营销观念(或称市场营销思想或营销管理哲学)指导下进行的。营销观念,是企业营销思想(哲学)的反映,企业营销思想(哲学)是企业进行营销管理时的指导思想和行为准则,是企业如何看待顾客和社会利益,在如何处理企业、顾客和社会三者利益方面所持的态度 The marketing activities of an enterprise are conducted under the guidance of a particular marketing concept (or marketing idea or marketing management philosophy). Marketing concept is the reflection of the marketing idea (philosophy). The marketing idea (philosophy) of the enterprise is the guiding ideology and code of conduct when the enterprise carries out the marketing management. It is how the enterprise treats the customers and the social interests and how to handle the business, the customers and the society. Interests held by the attitude