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族群的细分与界定,是生活形态研究中的核心工作,是现代产品设计发现和定义用户需求的必经之路。文章从设计实践的角度研究族群的细分与界定。首先,全面阐述了现代设计中,进行族群细分与界定的理论基础,提出了全面界定族群的理念。接着,结合具体案例,详细描述了从选择标准到初步界定族群,进而通过研究进一步全面界定的过程。
The subdivision and definition of ethnic groups are the core work in the study of life forms and the only way for modern product design to discover and define user needs. The article studies the subdivision and definition of ethnic groups from the perspective of design practice. First of all, a comprehensive exposition of the modern design, the theoretical basis for the subdivision and definition of ethnic groups, put forward the idea of a comprehensive definition of ethnic groups. Then, with the specific case, the process from selection criteria to the initial definition of ethnic groups and further further research through definition is described.