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企业要在激烈的市场竞争中求得生存和发展，必须根据外部环境的变化和内部的优劣势分析，制定出正确的营销战略，并通过科学的组织设计来落实营销战略，实现企业的发展目标。组织结构的设计对于企业实现战略目标具有十分重要的意义。１９２２年，斯隆对美国通用汽车公司进行改
Enterprises in the fierce competition in the market to survive and develop must be based on changes in the external environment and internal strengths and weaknesses of the analysis, to develop the right marketing strategy, and through the scientific design of the organization to implement the marketing strategy to achieve the company's development goals . The design of organizational structure is of great importance to enterprises to achieve their strategic goals. In 1922, Sloan changed GM