经济师创名牌战略——名牌的认定要规范●贾建喜刘整书名牌不是自封的，更不是花钱买来的，也不是靠广告打出来的。国务院副总理李岚清１９９４年９月２０日，在写信给驰名商标保护组织的一份批示上说：各种组织评比“优质产品”和“名牌产品”已成为一大公害，不但评比缺... Economists create a brand strategy - the identification of brand names must be standardized ● Jia Jianxi Liu Quanshu brand names are not self-styled, but not to spend money to buy, nor by advertising. On September 20, 1994, Vice Premier Li Lanqing wrote in a written letter to a well-known trademark protection organization, saying that the evaluation of “quality products” and “brand-name products” by various organizations has become a major public hazard. .