这次的话题很有意思,也很有意义。提案报告之厚与薄,现象背后是很有些思路可见的。“PK”场上混得久了,不妨也借此机会整理点小心得。对于那些沉甸甸的、大开本的、精装本的策略报告书,坊间也每每笑言:“这玩意儿能当砸头砖了!”颇有些当年“大哥大”手机的意思: 功能不咋的,分量倒不轻。这就说到实质了:这“分量”仅仅是面子上的“重量”呢,还是骨子里的“含金量”? 有一点是肯定的,报告是用来征服客户的。譬之为杀客的“凶器”,您愿意使那“板砖”呢,还是“刺刀”?我的观点是:宁弃厚重, 不失锐利。“板砖”或能把人拍昏, “刺刀”确是见血封喉的。也就是说,专业的“锐利度”比文本的“厚重感”更重要。当然,“刺刀”也比“板砖”英武多了。 This topic is very interesting and meaningful. Thickness and thinness of the proposal report, behind the phenomenon is a lot of ideas can be seen. “PK” field mixed for a long time, may wish to take this opportunity to order a little careful. For those heavy, large format, hardcover strategy report, the square also often said with a smile: “This stuff can be smashed head bricks!” Quite a few years “Big Brother” mobile phone mean: function is not good, The weight is not light. This is to say the substance: is this “weight” the “weight” of the face or the “gold content” of the face? One thing is certain; the report is used to conquer the customer. For example, the murderer’s “weapon”, are you willing to make that “brick” or “bayonet”? My point of view is: rather abandon the heavy, yet sharp. “Brick” or can make people stunned, “Bayonet” really see the blood seal throat. In other words, the professional “sharpness” is more important than the “heavy feeling” of the text. Of course, “bayonet” is also more powerful than “brick”.