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近年来,武汉市动漫产业日渐得到重视,相关扶持政策也为企业市场化运作创造了良好环境。虽然目前武汉动漫产业发展势头良好,但动漫产业还处于发展的初级阶段。动漫产业链的协作滞后与断裂、动漫市场定位缺失,缺乏动漫品牌动漫、复合型人才匮乏等诸多因素制约了武汉动漫产业的发展。本文从区域定位、产业链发展、品牌创建及校企合作四个方面提出了武汉动漫产业发展面临问题的的对策。
In recent years, the animation industry in Wuhan has been given more and more attention. Relevant support policies have also created a good environment for the market-oriented operation of enterprises. Although the animation industry in Wuhan is enjoying a good momentum of development, the animation industry is still in the initial stage of development. The lag and breakage of the animation industry chain, lack of animation market positioning, lack of animation brand animation, lack of compound talents and other factors have restricted the development of animation industry in Wuhan. This article from the regional positioning, the development of the industrial chain, brand building and cooperation between schools and enterprises from four aspects of the development of Wuhan animation industry is facing the problem of countermeasures.