与报业发达的国家相比,中国的报纸分类广告市场尚处于初步发展阶段。随着我国各地媒体竞争程度的逐渐加深,越来越多的报纸把注意力转向分类广告领域;而市民生活水平的提高和社会分工的不断细化,也将导致消费者对分类广告愈来愈大的需求。这些因素都为报纸分类广告的发展提供了机遇。 Compared with the newspaper industry in developed countries, China’s newspaper classified advertising market is still in its initial stage of development. As the degree of media competition in various parts of China gradually deepens, more and more newspapers turn their attention to the field of classified advertising. The improvement of living standards and the continuous refinement of social division of labor will also lead consumers to more and more differentiated advertisements Big demand. These factors provide opportunities for the development of newspaper classified ads.