美国颇有名气的狄克逊—帕斯尔合伙包装公司近几年来的研究表明:“70％的购买决策是在商店里做出的。”怎佯才能使消者迅速做出购买决策?这个公司的负责人罗伊·帕斯尔强调,由于“不同的市场反映着不同的生活方式”,所以“产品要为特定的市场而设计”。怎佯根据不同的需求设计不同形式的商品,这是国际市场竞争的一个新领域,也是世界各大厂商角逐的焦点。日本市场学家长岛总一郎提出了一个大胆的设想:把变色龙的一套战术,运用到现代市场营销中来。他说,变色龙采用各种不同的保护色,“就 According to a recent study by the famous American Dixon-Pasper Partnership Packaging Company, “70% of purchase decisions are made in stores.” How can consumers make purchase decisions quickly? Roy Passel, the company’s director, emphasized that “products are designed for a specific market” because “different markets reflect different lifestyles.” How to design different types of goods according to different needs, this is a new area of ​​international market competition, but also the focus of competition among major manufacturers in the world. Japanese market scientist Yuichiro Nagashima put forward a bold idea: to apply chameleon tactics to modern marketing. He said that chameleons use a variety of different protection colors.