本文基于新疆13家少数民族企业的基本情况,对少数民族企业的品牌延伸策略进行初步的探析。首先分析了新疆少数民族企业经营的宏观环境以及品牌建设和延伸的现状,然后对其品牌延伸的可行性进行分析,最后对其品牌延伸模式的选择进行了研究。 Based on the basic situation of 13 ethnic minority enterprises in Xinjiang, this paper conducts a preliminary analysis of the brand extension strategies of ethnic minority enterprises. First of all, it analyzes the macro-environment of the management of minority nationalities in Xinjiang, as well as the status quo of brand building and extension, then analyzes the feasibility of its brand extension, and finally studies the choice of brand extension mode.