1985年,张瑞敏砸下了海尔事件营销的第一锤,这一砸唤醒了海尔人的质量意识,奠定了海尔品牌发展的基础。从那以后,海尔事件营销的报道经常见诸媒体之中,它给海尔的品牌建设带来了持续的传播效应,对海尔打造强势品牌起到了巨大的推动作用。由此带给我们如下启示:作为一个企业,一方面要学会运用事件营销这个有力武器,打造品牌知名度;另一方面也需要苦练内功,造就品牌可信度、成就品牌美誉度和培育消费者对品牌的忠诚度。这样,才能发展成为一流的企业,建设成为一流的品牌。 In 1985, Zhang Ruimin hit the first hammer of Haier event marketing, which smashed a sense of quality awakened Haier, Haier laid the foundation for the development of the brand. Since then, Haier incident marketing reports often seen in the media, it has brought Haier brand building continued communication effect, Haier to create a strong brand has played a huge role in promoting. This gives us the following revelation: As an enterprise, on the one hand to learn to use event marketing this powerful weapon to build brand awareness; the other hand, also need to train hard skills, create brand credibility, brand reputation and cultivate consumer success Loyalty to the brand. In this way, we can develop into a first-class enterprise, building a first-class brand.