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中国电视业正在迈入品牌时代。品牌概念的引入是中国电视市场激烈竞争的结果。如何在数千个电视频道中争取到更多的注意力资源,是当下电视业内人士关注的焦点。树立品牌目的就在于突出电视频道的特点,并由此进行差异化经营,冲破同质化的围墙。为了达到这个目的,视觉营销这种新方式渐渐被我国众多的电视频道所接受并使用。
China’s television industry is entering the brand era. The introduction of the brand concept is the result of fierce competition in the Chinese television market. How to win more attention resources in thousands of TV channels is the focus of the current television industry. The purpose of brand building is to highlight the characteristics of television channels, and thus differentiated operations, breaking the homogenization of the wall. In order to achieve this goal, this new way of visual marketing is gradually accepted and used by many television channels in our country.