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随着科技的不断发展,网络媒体已成为第四媒介,给社会发展带来了机遇和挑战。我国高等教育在面对挑战时,应积极改变传统教育管理组织形态,不断融入创新元素,使教育管理组织形态朝着信息化方向发展。21世纪,网络媒体作为新兴媒介,与报纸、广播、电视一同成为新闻传播的主要生产力,受到大众的喜爱与关注。然而,网络媒体在为人们传播先进思想,使受众形成正确的价值观与人生观的同时,也会传
With the continuous development of science and technology, online media has become the fourth medium, bringing opportunities and challenges to social development. In the face of the challenges, China’s higher education should actively change the traditional educational management organization form and continuously integrate the innovative elements so that the educational management organization form will move towards informationization. In the 21st century, online media, as a new medium, has become the main force of news dissemination together with newspapers, radio and television, and has attracted the public’s attention and attention. However, while online media are disseminating advanced ideas to the public so that the audience can form the correct values and outlook on life, they will also pass on