论文部分内容阅读
按需出报是按需印刷技术在报纸出版领域应用的结果,也是报纸从大众传播向分众传播转变的一个表现。作为报业未来的发展趋势之一,按需出报采取基于分众传播的整合营销策略是促进其继续发展的有效手段,并可能在北京奥运会与上海世博会上获得发展机遇。
The on-demand report is the result of the application of on-demand printing technology in the field of newspaper publishing and also a manifestation of the shift of newspapers from mass media to mass media. As one of the future development trends of the newspaper industry, it is an effective means to promote integrated marketing strategy based on the need to report on the need to promote its continued development. It may also obtain development opportunities at the Beijing Olympic Games and Shanghai World Expo.