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前不久,在美国出版了一本名为《用户.com》的新书,该书从分析成功企业的实例入手,归纳出了一系列成功的共同原则,并提出了企业在互联网时代的发展方向和步骤。书中,作者希博德(PatriciaB.seybold)提出了一个“用户中心论”的新型企业经营理论。希博德认为,当前企业在制定互联网策略时,应该把重心放在用户身上,完全从用户的角度出发,
Not long ago, a new book entitled “User.com” was published in the United States. Starting from analyzing examples of successful companies, the book concluded a series of successful common principles and proposed the direction of development in the Internet era. step. In the book, the author Patricia B.seybold put forward a new theory of “user-centered” business management. Shi Bode believes that current enterprises should focus on users when formulating Internet strategies, completely from the perspective of users.