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2008年以来,国际金融危机影响巨大,波及众多行业。受其影响,浙江广电集团广播广告创收也受到较大冲击。但其积极应对市场变化,在大力推进广告营销方式转变的同时,有针对性地提出了相关政策措施,确保了广播广告创收的稳定增长。自2008年以来的5年中,广播广告仍以近15%的增长率持续发展。2011年广播广告创收总量为3.6亿元,2012年达到3.95亿元,今年有望突破4.5个亿。
Since 2008, the international financial crisis has had a huge impact and has spread to many industries. Affected by, Zhejiang Radio and Television Broadcasting Group revenue has also been a greater impact. However, when it actively responded to the market changes, while vigorously promoting the transformation of advertising and marketing modes, it put forward relevant policies and measures in a targeted manner to ensure the steady growth of radio and television advertising revenue. In the five years since 2008, radio advertising continued to grow at a rate of nearly 15%. In 2011, the total revenue from radio and television advertising was 360 million yuan, reaching 395 million yuan in 2012 and is expected to exceed 4.5 billion this year.