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随着传媒业的发展,大众传媒对人们的社会生活产生了深刻影响。大学思政教育应立足于新闻传播学,依靠权威的传播信源,充分发挥大众传媒的意见领袖作用,促使大学思政教育在传媒符号困境中突围。近年来,大众传媒发展迅速,新的媒介平台如雨后春笋般涌现,与传统媒体紧密融合,共同构成了新闻传播的多元化、立体化格局。大众传媒广泛深入的传播范围,及时快速的传播速度,形成了强渗透力的传媒拟态环境,在潜移默化中影响受众的生活和意识形态。在信息泛滥的当下,尤其是对于未步入社会的大学生来说,如果不能分辨信息好坏,会导致大学思政教育受到强烈的冲击。目前,对大众传播的探析已成为现阶段大学思政教育研究的重要内容。
With the development of the media industry, the mass media has a profound impact on people’s social life. The ideological and political education in universities should be based on journalism and communication, rely on the sources of authority to disseminate information, give full play to the opinion leaders of mass media, and promote the ideological and political education in universities to break through the media symbolic dilemma. In recent years, with the rapid development of the mass media, new media platforms have sprung up and closely integrated with traditional media to form a diversified and three-dimensional pattern of news media. Mass media extensive and in-depth scope of dissemination, timely and rapid transmission rate, forming a strong infiltration of the media mimicry environment, in the subtle influence audience’s life and ideology. In the current flood of information, especially for college students who have not entered the community, if you can not tell the difference between good and bad information, will lead to a strong impact on the ideological and political education in the university. At present, the analysis of mass communication has become an important part of the study of ideological and political education in universities at this stage.