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随着社会的发展,平面设计成为一种新的视觉手段影响着现代人的生活。与此同时,平面设计所面临的挑战越来越多,为了获得长足的发展,平面设计从其创意性和审美性两者中入手,不断地促进自身的发展,在现代设计中争夺一席之地。本文从现代平面设计的创意性和审美性的相关知识入手,分析平面设计的创意性和审美性发展的现状,探究平面设计从创意性和审美性中获得良性发展的策略,从而为现代设计的发展提供借鉴和建议。
With the development of society, graphic design has become a new visual method that affects the life of modern people. At the same time, more and more challenges are facing graphic design. In order to achieve great development, graphic design, starting from both its creativeness and aesthetic taste, constantly promotes its own development and competes for a place in modern design. This article starts with the related knowledge of the creativeness and aesthetics of modern graphic design, analyzes the present situation of the creative and aesthetic development of graphic design, explores the tactics that the graphic design obtains the benign development from the creativeness and the aesthetics, Development provides reference and suggestions.